LONG (COMPREHENSIVE) ESSAY: Bertucci’s Corporation, a nationwide leader in Italian Restaurants, has contracted with a web usability firm to perform a comprehensive analysis and redesign project with the goal of maximizing the user experience and increasing revenue. The Bertucci’s Board of Directors has expressed a major concern that the company could lose their position as market leader if they do not capitalize on the web platform sales. The company has an initiative to increase sales via the web platform that will result in increased revenue and a decrease in operational costs, therefore maximizing profit for shareholders. The Board commissioned a study to gather customer survey feedback on the Bertucci’s website, which yielded many complaints about the site. The complaints highlighted issues with order placement, order payment and general reliability of the website. The user experience was rated very low, and the likelihood of return for new customers was tracked as less than 10%. The Board of Directors was very concerned with the results of the study and demanded that corporate IT manager, Mr. Illuster implements a web usability project to improve and redesign the web site. Mr. Illuster is responsible for directing the work performed by the web usability firm and deploying the redesigned web site within a six (6) month timeframe. The intent of the firm is to recommend and implement changes to improve the effectiveness of the website and ensure all users have the ability to easily find information about their profile, menu items as well as easily purchase food through an enhanced transaction process. The initial findings from the web usability firm highlighted the need to redesign the user interface to develop an online shopping experience with simple searching, easy transactions and many features that saavy online shoppers expect in an easy-to-use website. Primary Question: Describe all associated User Interface Design activities, including the overall process and the methods that can be used to help enhance the design process ensuring a customer focused design. Discuss the entire user interface design lifecycle, and all the methods, tools and techniques the web redesign effort must consider during the Design Phase. REMEMBER THIS IS THE PRIMARY QUESTION AND AN ANALYTICAL, COMPLETE ESSAY MUST BE SUBMITTED TO PROVIDE A COMPLETE RESPONSE TO THIS QUESTION. In addition to documenting the details of the design phase in relation to the User Interface Design process for this project, also be sure to include (at a minimum) the details provided below: Supplemental Questions: (In your Essay, clearly identify the question you are answering by putting the Question Letter in parenthesis): A. When the usability firm explores the Interface Standards Design, identify and describe the types of elements they will be designing? As discussed in class, what is important to consider for any interface icons? B. Discuss the details of Interface Structure Design, a key process of Interface Design. Why is this important to the Design process and why should the usability experts consider Interface Structure Design during their analysis? C. As the usability experts finalize their user interface design process for the new website, they will perform an Interface Evaluation. Identify and discuss each potential approach they could use to perform the evaluation, and the characteristics of each method. D. Mr. Illuster has required the usability firm to consider all the principles of User Interface Design. From your perspective, what four (4) principles would you consider and provide a description of each. For each, why is this principle an important design aspect? E. Describe how the usability experts could use prototyping methods and how they may benefit from using these techniques. In addition, clearly identify and define each of the prototyping methods and highlight the differences and benefits of each. F. Why is it important to identify and incorporate the appropriate controls for data entry into the application interface? In consideration of the data entry / input process, describe which control would be used to allow a user to select only one option of a potential set of valid values? And what control should be used to allow a user to select more than one value from a set of potential valid values? G. Identify and describe three (3) types of input validation, and provide an example of where you would apply this within the Bertucci’s website? What is the purpose of input validation logic? H. What are two key challenges when designing the website redesign for multiple platforms? Specifically, what are the differing considerations between designing for a mobile device vs. a desktop computer? I. How should the Board of Directors and Mr. Illuster monitor and track the results of the redesign to gauge success of the initiative?