As you learned, the three Ts of marketing (trade shows, trade publications, and trade associations) can be used to research information about your competition. However, they can also be helpful in providing information about a business concepts feasibility. In this Activity, you will perform market research for a new nanotechnology product using the three Ts of marketing.
Part A Examine a nanotechnology product by researching relevant trade shows, trade publications, and trade associations. Create an annotated bibliography of resources that includes a minimum of four (4) trade shows, four (4) trade publications, and two (2) trade associations that provides useful information about the nanotech product. Be sure to include details about each event/activity/organization/publication (online and in print), etc. Organize the annotated bibliography into the three (3) distinct sections (shows, publications, and associations) and for each section, include a statement explaining why this research is important when learning about the nanotechnology industry and competing companies and products.
Part B State the conclusions you have drawn after performing this market research activity and acquiring new nanotechnology industry, company, and product knowledge. Specifically address the following issues:
1. What else can you learn from the trade show Web sites besides information about the trade show itself?
2. What else can you learn from trade publications?
3. What benefits can you obtain from trade associations?
4. From a revenue perspective, why is researching the 3Ts important?