Part 1: Organizational Chart
Review Chapter 19 in the textbook, paying special attention to Figure 19.6 Multi-National Pharmaceutical Company. Using Figure 19.6 as a model, evaluate the organization you have selected. Create an organizational chart by market segment. This can be used to evaluate business processes in relation to the internal value chain and to communicate to organizational stakeholders the way that culture affects strategic planning.
Part 2: Business Memo
Imagine you have been asked to communicate your findings about the organization to stakeholders. In a 500-750 word business memo to stakeholders, address the following.
Describe the organizational culture.
Discuss the implications of the culture on strategic planning.
Explain the difference between operating activities and strategic initiatives.
Communicate where the value is in the organization based upon the structure.
Identify areas of opportunity and explain where process changes would be seen or come from.
Identify potential barriers to strategic planning and explain actions that could be taken to overcome the barriers.