Question 1: In your own words, explain what customer loyalty is.
Question 2: According to this article, what financial or other data can be used to quantify the degree to which a company has loyal customers?
Question 3: If a company recognizes that its customer loyalty isn’t as high as it wants, what are some specific measures the company could implement in an effort to increase that loyalty?
Question 4: What impact did the pandemic have on customer loyalty? How might customer loyalty change after the pandemic subsides?